New positioning for universities post Covid-19

New positioning for universities post Covid-19

Universities post Covid-19 Tom Dougherty, CEO – Stealing Share 27 May 2020 New positioning for universities post Covid-19 Higher education is upside down. What was a given just five months ago is no longer certain. Universities post COVID-19 are facing...
Permanent changes in purchase choices

Permanent changes in purchase choices

Permanent changes in purchase choices Permanent changes in purchase choices Marketers must adapt to customer changes.Mass changes in lifestyles sweep over purchasing behaviors. Some are permanent. Others transient.No doubt you have witnessed these changes. They seem...
Stealing Share Brand Company

Stealing Share Brand Company

STEAL THEIRS. KEEP YOURS.  Your competitors will fear you.Marketing strategy helps brandsaround the world grow by stealing market share. It is cognitive science, combined with experience and talent.Stealing Share has redefined marketing. We use moderncognitive...
Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers Many of these mistakes are made every day Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back.Many don’t...
Population health is an opportunity

Population health is an opportunity

Community Health Care  Population health is an opportunity Population health is a top concern, but it represents an opportunity The Affordable Care Act has affected everything for hospitals, including the struggle to be financially successful. Notably, however, it...
Analyzing Brand Position for Opportunity

Analyzing Brand Position for Opportunity

Analyzing your brand Analyzing Brand Position for Opportunity  When analyzing a category during a brand positioning process, it is of vital importance that you develop models for assessing opportunity. The starting point is always analyzing brand position. This is how...
Brand Positioning to win more market share

Brand Positioning to win more market share

Brand Positioning Brand Positioning to win more market share Positioning has become an unpleasant and overused description in recent years and it’s no wonder why. Brand positioning is largely misunderstood – often confused with corporate identity or are thought...
Taking A Different Brand Position

Taking A Different Brand Position

Taking A Different Brand Position  You must be different AND better to steal market share Some years ago, a nationally known lecturer was losing his hair. Ironically, he was so consumed with hair loss — and so much in denial — that he considered himself to be a man...
Brand Strategy Consulting. Our Success.

Brand Strategy Consulting. Our Success.

Don’t be a victim of your own success Our Brand Strategy Consulting Brand Strategy Consulting. Protecting Brands From Being #1? Brand strategy consulting with a focus on stealing market share Learn from the market leaders At Stealing Share, we define brand as a...
Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. The Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands, a few names surface quite regularly. Coca-Cola, Starbucks, Apple, Sony, Disney, Microsoft,...
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts Market share experts. Opportunity. Market Share Experts have a different skill set We are market share experts. With all of the uncertainty in the world economy, We winder why a brand development firm like ourselves has been busier...