Brand Planning. Preparation to steal market share.

Brand Planning. Preparation to steal market share.

Brand Planning By Tom Dougherty  Brand planning to grow market share It’s amazing how much of today’s business news is based on serendipity and not brand planning. If the good news is based on someone else’s bad news, it ought to be a clarion call that something is...
Brand Strategy Implementation. Don’t do this.

Brand Strategy Implementation. Don’t do this.

The Brand Strategy   Brand Strategy Implementation. The dos and Don’ts. Brand strategy implementation can be a maze. But implementing brand strategy promises new ways to maximize your company’s brand revenues. We are a new kind of branding company. We see...