Taco Bell Cantina depends on its meaning

Taco Bell Cantina depends on its meaning

Taco Bell Cantina Tom Dougherty, CEO – Stealing Share 26 September 2017 Taco Bell Cantina depends on its meaning I have never nor will ever taste a morsel of anything from a Taco Bell menu. Mystery meats come to mind first, a disgruntled employee peeing in...
The meaningless name change of Dunkin Donuts

The meaningless name change of Dunkin Donuts

Dunkin Donuts Tom Dougherty, CEO – Stealing Share 10 August 2017 The meaningless name change of Dunkin Donuts According to an interview with Nation’s Restaurant News last week, Dunkin Donuts is toying with the idea of removing Donuts from its name. The company...
Nike store showing retail how to look ahead

Nike store showing retail how to look ahead

Nike store showing retail how to look ahead   Tom Dougherty, CEO – Stealing Share 14 November 2016   Retailers looking for a better in-store experience should take note   If you’ve been reading the new articles on this site (and blog), you’ll notice that we’ve...
Apple Sirius XM would be a bad fit

Apple Sirius XM would be a bad fit

Apple Sirius XM would be a bad fit Tom Dougherty, CEO – Stealing Share 29 August 2016 Apple doesn’t even need Sirius XM The battle over market share in the automobile industry will be fought over technology, according to a study by Nielsen. With that in...
Maybe eSports should not be ignored after all

Maybe eSports should not be ignored after all

Look. I’m an old man. So when I heard rumblings that eSports was a rising trend, I scoffed. When ESPN began telecasting those events, I scoffed even louder. Now I’m wondering if I’ve been having my get-off-my-lawn old man moment because it seems eSports is taking off...
College Football Playoff bungled

College Football Playoff bungled

The College Football Playoff has been a total and unmitigated bust. From the bowl games that were blowouts to the national championship semifinals being stupidly scheduled for New Year’s Eve, the NCAA directors have clearly bungled the schedule. There was little they...
ESPN shuts down Grantland

ESPN shuts down Grantland

Sad news: Grantland is no longer. The biggest disappointment of my day so far is not being able to visit the Grantland website and see what stories are waiting for me this morning. That’s because parent company ESPN pulled the plug on the sports/culture site on...
The good and the bad of Starbucks food

The good and the bad of Starbucks food

The good and the bad of Starbucks food Tom Dougherty, CEO – Stealing Share 20 March 2015 Also, other initiatives Starbucks announced For those of us, like me, who can’t start the day without a strong cup of coffee, Starbucks remains an interesting company that...
A Super Bowl of missed connections

A Super Bowl of missed connections

Jumping the route – the ads of the Super Bowl Tom Dougherty, CEO – Stealing Share 2 February 2015 A Super Bowl of missed connections The Super Bowl was filled with brands just missing the opportunity to connect their stories to their brands. Whether you’re...
Brand Permission. Win When Outspent.

Brand Permission. Win When Outspent.

Brand Permission. Win When Outspent. We Are All Outspent Most brands face daunting tasks in preparing marketing communications to steal market share. If you have unlimited budgets and are capable of out-spending the competitive set, your job is that much easier. For...
The brand permission of privacy

The brand permission of privacy

Brand Permission Tom Dougherty, CEO – Stealing Share 4 January 2011 The brand permission of privacy  Privacy. When it comes to creating a meaningful brand, getting the brand permission correct is key. If permissions of the target audience are overstepped by a...