Denali. What’s in a name? Apparently everything.

Denali. What’s in a name? Apparently everything.

Denali. Denali. Denali. Its always Denali Tom Dougherty, CEO – Stealing Share 29 November 2016 Denali. What’s in a name? Apparently everything. Denali by any other name would still be as cold On the eve of President Obama’s visit to Alaska, it was...
Brand names and brand naming are important

Brand names and brand naming are important

The importance of naming Tom Dougherty, CEO – Stealing Share 10 April 2015 Brand names and brand naming are important  Brand names to increase preference Often as not, rebranding involves new brand names. This is because most existing brand names arise...
Changing brand names. Not too often.

Changing brand names. Not too often.

Changing Brand Names Few Need A Brand Name Change Brand is important even when changing brand names. Changing brand names is  rare occurrence. If your goal to grow your market share. And, if your category is relatively mature, then re-evaluating your brand is as...
Brand repair and the unkind brand of the unemployed

Brand repair and the unkind brand of the unemployed

Brand repair and the unkind brand of the unemployed Tom Dougherty, CEO – Stealing Share 28 June 2013 What goes into a brand repair Every facet of our lives touches our personal brand. Think about your personal brand as if it were a reputation known to those that...