The Weight Watchers brand opens up

The Weight Watchers brand opens up

Weight Watchers brand Tom Dougherty, CEO – Stealing Share 18 February 2020 The Weight Watchers brand opens up For any dietary plan to work, it must align with your mental wiring. That’s why I was so initially intrigued by the Noom diet, until its administrators...
Hallmark Channel misinterpreted its brand

Hallmark Channel misinterpreted its brand

Hallmark Channel Tom Dougherty, CEO – Stealing Share 16 December 2019 Hallmark Channel misinterpreted its brand Let’s be honest. The reason the Hallmark Channel reinstated the Zola ads is because they actually represent its audience. Not because of any newfound...
Permanent changes in purchase choices

Permanent changes in purchase choices

Permanent changes in purchase choices Permanent changes in purchase choices Marketers must adapt to customer changes.Mass changes in lifestyles sweep over purchasing behaviors. Some are permanent. Others transient.No doubt you have witnessed these changes. They seem...
Brand meaning. Creating persuasive branding.

Brand meaning. Creating persuasive branding.

The Brand’s Meaning Brand Meaning…Who Cares. You need to care deeply. How Important is Brand Meaning Brand meaning is how purchase decisions are made. Have you ever played that game, “Telephone?” You know that game where you sit in a circle and the first...