Permanent changes in purchase choices

Permanent changes in purchase choices

Permanent changes in purchase choices By Tom Dougherty Permanent changes in purchase choices Marketers must adapt to customer changes. Mass changes in lifestyles sweep over purchasing behaviors. Some are permanent. Others transient. No doubt you have witnessed these...
The Coca-Cola brand: Meaning dictating action

The Coca-Cola brand: Meaning dictating action

The Coca-Cola Brand By Tom Dougherty The Coca-Cola brand: Meaning dictating action The year 2020 has produced many challenges for brands, reacting to new trends. But really, they were trends that already existed but just became more intensive. Take the Coca-Cola...
The Weight Watchers brand opens up

The Weight Watchers brand opens up

Weight Watchers brand By Tom Dougherty The Weight Watchers brand opens up For any dietary plan to work, it must align with your mental wiring. That’s why I was so initially intrigued by the Noom diet, until its administrators bugged me to death. But at least it was...
Hallmark Channel misinterpreted its brand

Hallmark Channel misinterpreted its brand

Hallmark Channel By Tom Dougherty Hallmark Channel misinterpreted its brand Let’s be honest. The reason the Hallmark Channel reinstated the Zola ads is because they actually represent its audience. Not because of any newfound waking of social responsibility. It was...