Why does marketing success come so slowly? By Tom Dougherty Why does marketing success come so slowly? Despite your best efforts, your marketing success moves in slow motion. Advertising seems less effective— even on the face of better targeting. Sure, a...
Repositioning brands When repositioning brands makes sense So, you Googled brand repositioning. Good on you for doing so. Repositioning brands is an ongoing and constant process. The tactical changes in brand repositioning ensure the brand’s continued relevance to...
The Nike Brand By Tom Dougherty NIKE brand and the secrets to differentiation The Nike brand did it. Dare to Be Different. In the media crazy world in which we live, when the Nike brand presents a new tag line, or Mr. Potato Head rises from pop culture purgatory to...
Technology Branding By Tom Dougherty Rebranding tech. Tech Companies Often Lose Sight Rebranding tech begins with persuasion. Some branding firms and companies believe that branding is all about changing a logo. Or changing a name, website, or collateral material....
Relaunching brand Laying the foundation for relaunching brand Every company claims to want to grow their market share and we believe all of them want to. And they believe the key is raising brand awareness by relaunching brand. The question then arises, “Why is it...
