Why does marketing success come so slowly?

Why does marketing success come so slowly?

The difficulty of achieving marketing success Why does marketing success come so slowly? Despite your best efforts, your marketing success moves in slow motion. Advertising seems less effective— even on the face of better targeting. Sure, a product innovation can...
Progressive ad hilarious, without a point

Progressive ad hilarious, without a point

Progressive ad Tom Dougherty, CEO – Stealing Share 8 January 2018 Progressive ad hilarious, without a point Humor in advertising often serves as a way to be memorable. But there are also times when it completely overshadows the point of advertising at all. The...
Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands When repositioning brands makes sense Mergers and acquisitions demands repositioning brands to steal market share There are many reasons brand directors and marketing executives consider repositioning brands. Certainly, acquiring additional brands...
NIKE brand and the Secrets to differentiation.

NIKE brand and the Secrets to differentiation.

The Nike Brand NIKE brand and the Secrets to differentiation. The Nike brand did it. Dare to Be Different In the media crazy world in which we live, when the Nike brand presents a new tag line, or Mr. Potato Head rises from pop culture purgatory to represent a modern...
Rebranding tech. Tech Companies Often Lose Sight.

Rebranding tech. Tech Companies Often Lose Sight.

Technology Branding  Rebranding tech. Tech Companies Often Lose Sight Rebranding tech begins with persuasion. Some branding firms and companies believe that branding is all about changing a logo. Or changing a name, website, or collateral material.However, developing...
Laying the foundation for brand awareness

Laying the foundation for brand awareness

Brand Marketing Laying the foundation for brand awareness Every company claims to want to grow their market share and we believe all of them want to. And they believe the key is raising brand awareness.The question then arises, “Why do most fail?”The simple answer is...
Over emphasis on quarterly earnings is bad for business

Over emphasis on quarterly earnings is bad for business

Over emphasis on quarterly earnings is bad for business Tom Dougherty, CEO – Stealing Share 5 April 2013 They are short-term looks and can give you a false impression Marketing campaigns and business models change at dizzying speeds. Problem is, many are...
JC Penney earnings show retailer still reeling

JC Penney earnings show retailer still reeling

JC Penney earnings show retailer still reeling Tom Dougherty, CEO – Stealing Share 12 November 2012 JC Penney is becoming a warehouse of brands, not a brand JC Penney earnings continues to show the struggles continuing, as the most recent quarterly earnings...