Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
I love Costco Tom Dougherty, CEO – Stealing Share 15 November 2016 A case study in exclusivity & more: Costco Costco might be my favorite place to shop, ever. Sure, I’ve rattled on about Ikea, have praised the store concepts of Verizon and I believe...
Millennials Tom Dougherty, CEO – Stealing Share 15 August 2016 Promotions won’t make millennials loyal The holy grail of brands and advertisers is reaching millennials, that misunderstood demographic that represents the future of every brand. This is the...
Different products have different drivers Making your brand truly different What drives sales and growth when branding consumer products? Look at the communication messages to find out what is believed to be the main driver. it all starts with differentiating your...
Facebook hating: Loving you, then turning on you Tom Dougherty, CEO – Stealing Share 8 June 2012 But there’s a way to combat the eventual backlash There are many fascinating things about consumer behavior and their effect on brand preference. One of the...
