Brand identity Tom Dougherty, CEO – Stealing Share 11 January 2021 Brand identity: How it actually works Last week, I presented two examples of new logos that simply didn’t have a reason to exist. On the flip side, I now present an example of brand identity that...
Creating Brand Identity Brand Identity. Making it stand out. Once the strategy is established all visual and verbal customer touch-points must be aligned with the new brand. As with all things visual, there are many signals between the lines that communicate to your...