Personal branding forms unbreakable bonds

Personal branding forms unbreakable bonds

Branding an Individual Personal branding forms unbreakable bonds Personal Branding Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...
The Force Awakens and its brand equity

The Force Awakens and its brand equity

The Force Awakens and its brand equity Tom Dougherty, CEO – Stealing Share 28 December 2015 The Force Awakens is built on its equity From a brand perspective, Star Wars: The Force Awakens is just about perfect. It leverages its brand equity while connecting to a...
The wonderful Play-Doh smell

The wonderful Play-Doh smell

The wonderful Play-Doh smell Tom Dougherty, CEO – Stealing Share 6 November 2015 The Play-Doh smell recalls childhood That familiar Play-Doh smell brings back memories. When it comes to Play-Doh, my two and a half year-old granddaughter is a raging lunatic....
Ramadan Coke lessons in brand equity

Ramadan Coke lessons in brand equity

Ramadan Coke Tom Dougherty, CEO – Stealing Share 7 July 2015 Ramadan Coke lessons in brand equity A few weeks ago I went on one of my usual tirades. It was about Coca Cola and its nonsensical campaign called “Share a Coke.” You should take a read of that post,...
Branding ROI. An Expense You Cannot Live Without

Branding ROI. An Expense You Cannot Live Without

The Business of Rebranding Branding ROI. An Expense You Cannot Live Without Branding ROI and the Costs of Branding Branding ROI. Undertaking a smart branding initiative is not a task that should be taken lightly. It is an extremely time-consuming and difficult process...
The new Star Wars movie is a lesson in brand equity

The new Star Wars movie is a lesson in brand equity

The new Star Wars movie is a lesson in brand equity Tom Dougherty, CEO – Stealing Share 1 May 2014 Genuine excitement with the return of Luke, Leia and Han This has never been the space for movie casting news, but the announcement that much of the original cast...
Ronald McDonald is now cool and up-to-date

Ronald McDonald is now cool and up-to-date

Ronald McDonald is now cool and up-to-date Tom Dougherty, CEO – Stealing Share 24 April 2014 And I’m still afraid of him What would you have paid to sit in on the board meeting when the marketer and ad agency for McDonald’s unveiled their new idea? “Heh,...
The Apple Store: A brand so powerful, it gets copied

The Apple Store: A brand so powerful, it gets copied

The Apple Store: A brand so powerful, it gets copied Tom Dougherty, CEO – Stealing Share 21 July 2011 Maybe they should copy the lessons of the Apple Store instead Sometimes I feel like a broken record when it comes to referencing Apple. But here I go again. I...
The Ford brand ignores its equities

The Ford brand ignores its equities

The Ford brand ignores its equities Tom Dougherty, CEO – Stealing Share 29 June 2011 Promoting product benefits just won’t cut it This year, Ford, which rose to it highest ever ranking of 5th in last year’s J.D Power and Associates U.S. consumer...