Personal branding forms unbreakable bonds

Personal branding forms unbreakable bonds

Branding an Individual Personal branding forms unbreakable bonds Personal Branding Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...
What bank leaders can learn from Wells Fargo

What bank leaders can learn from Wells Fargo

Wells Fargo What bank leaders can learn from Wells Fargo The Wells Fargo cross-selling scandal will affect more than just it and its customers. The scandal will affect the entire banking industry, which means banking leaders must be beware of simmering anger with...
The Ryan Lochte and Rio brands clash

The Ryan Lochte and Rio brands clash

The Ryan Lochte and Rio brands clash Tom Dougherty, CEO – Stealing Share 22 August 2016 The Ryan Lochte and Rio brands clash Not to take it too lightly or too seriously, but the Ryan Lochte incident in Rio is interesting to me because it’s a war of two, highly...
Brand influence. The Inside-Out Perspective

Brand influence. The Inside-Out Perspective

Seeing Things Backwards The Inside-Out Brand Perspective Your brand influence is a reflection the customer Brand influence is always the goal. One of the most common comments we, at Stealing Share, hear clients (both prospective and those “in-process”) say is, “We...
Considering the selfie

Considering the selfie

Considering the selfie Tom Dougherty, CEO – Stealing Share 20 November 2013 Hell, the selfie is just another word for brand Oxford Dictionaries just named the word selfie the word of the year. I think that’s appropriate. “Brands need to take advantage of...