Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Corporate identity and your logo Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly...
CEO Brand leadership. The province of the CEO

CEO Brand leadership. The province of the CEO

Brand Leadership CEO Brand leadership. The province of the CEO CEO Brand Leadership. WHERE BRAND OFTEN FAILS: AT THE CEO LEVEL?  HOW IS THE CEO AND BRANDING LINKED? As CEO of your company, you might best be represented by the Janus figure of mythology. Your visage...
Brand Context. Filters out the spam.

Brand Context. Filters out the spam.

Spam Brand Context. Filters out the spam. Brand Context. The Information Age Is a Dangerous Myth.  Brand Context is key. The promise of the information age has fallen on deaf ears. Futurists have been touting our epoch as the age of information but your customers have...
Branding ROI. An Expense You Cannot Live Without

Branding ROI. An Expense You Cannot Live Without

The Business of Rebranding Branding ROI. An Expense You Cannot Live Without Branding ROI and the Costs of Branding Branding ROI. Undertaking a smart branding initiative is not a task that should be taken lightly. It is an extremely time-consuming and difficult process...
Behavior Modeling is a branding tool

Behavior Modeling is a branding tool

The Behavioral Modeling Behavior Modeling is a branding tool Brand strategy requires behavior modeling that predicts success Behavior modeling guides brand development. If your goal is to increase consumer preference and grow your market share, it is important to know...
Our Brand Development scares your competitors

Our Brand Development scares your competitors

Rebranding Done Right Brand Development Is About The Customers Winning is all about customers. Unless you listen to other branding companies. They don’t talk about persuasion. Unbelievable!   Our rebranding doesn’t work like that We get off our ass and go...
Developing a brand. Brand as a marketing tool.

Developing a brand. Brand as a marketing tool.

Brand development powers marketing Developing a brand. Brand as a marketing tool. Effectively developing a brand is nearly impossible to execute in-house because it is difficult to be dispassionate and objective when evaluating the state of your business. As a result,...