Brand relaunch. Important elements.

Brand relaunch. Important elements.

Parts of a Brand Relaunch Brand relaunch. Important elements. When it’s evident your brand is underperforming, then it may be time for a brand relaunch. Even if your business thrives, the metric of comparing growth to a competitor’s success might illuminate a...
A warning about Brand Match: Don’t take the shortcut

A warning about Brand Match: Don’t take the shortcut

A warning about Brand Match: Don’t take the shortcut Tom Dougherty, CEO – Stealing Share 11 June 2012 Be very wary of research claims from Brand Match As I’ve said many times before – and it’s a mantra of sorts at Stealing Share – that we all buy a...