Brand relaunch. Important elements.

Brand relaunch. Important elements.

Parts of a Brand Relaunch Brand relaunch. Important elements. Brand Relaunch. What are all the considerations? When it becomes necessary to have a brand relaunch it has become quite evident to the marketing group that the brand is underperforming. Even if usage has...
A warning about Brand Match: Don’t take the shortcut

A warning about Brand Match: Don’t take the shortcut

A warning about Brand Match: Don’t take the shortcut Tom Dougherty, CEO – Stealing Share 11 June 2012 Be very wary of research claims from Brand Match As I’ve said many times before – and it’s a mantra of sorts at Stealing Share – that we all buy a...