Laying the foundation for brand awareness

Laying the foundation for brand awareness

Brand Marketing Laying the foundation for brand awareness Brand Awareness Every company claims to want to grow their market share and I believe all of them want to. The question then arises, “Why do most fail?” I will address those issues here and focus on why the CEO...
The new Nissan Leaf spot is a case study in getting it wrong

The new Nissan Leaf spot is a case study in getting it wrong

Nissan’s new Leaf spot is a case study in getting it wrong Tom Dougherty, CEO – Stealing Share 31 May 2011 It only builds the category of electronic cars, not preference for the Nissan Leaf It’s always frustrating to me when a TV spot is memorable, but...