Laying the foundation for brand awareness

Laying the foundation for brand awareness

Brand Marketing Laying the foundation for brand awareness Every company claims to want to grow their market share and we believe all of them want to. And they believe the key is raising brand awareness. The question then arises, “Why do most fail?” The simple answer...
The new Nissan Leaf spot is a case study in getting it wrong

The new Nissan Leaf spot is a case study in getting it wrong

Nissan’s new Leaf spot is a case study in getting it wrong Tom Dougherty, CEO – Stealing Share 31 May 2011 It only builds the category of electronic cars, not preference for the Nissan Leaf It’s always frustrating to me when a TV spot is memorable, but...