The Schwinn brand needs to change its brand architecture

The Schwinn brand needs to change its brand architecture

Schwinn brand Tom Dougherty, CEO – Stealing Share 15 May 2018 The Schwinn brand needs to change its brand architecture This post on the Schwinn brand is written by Stealing Share brand strategist Mark Dougherty Many moons ago, I was a young boy in Hopewell, NJ....
Amazon tablets fail to catch fire. Whoops Amazon?

Amazon tablets fail to catch fire. Whoops Amazon?

Amazon tablets fail to catch fire Tom Dougherty, CEO – Stealing Share 14 October 2014 Should Amazon even make a tablet? A few weeks ago, Amazon tablets were announced: the Fire HDX 8.9, 7, 6 and Kid’s Edition, as well as an updated E-Reader that Amazon is...
Software and Electronic Games – Brand Architecture Matters

Software and Electronic Games – Brand Architecture Matters

Software and Electronic Games – Brand Architecture Matters A brand architecture to clarify gaming Know What You Sell Brand development in software and electronic gaming seems like it should be a no-brainer. It is all about brand architecture.  After all, what...
Grow Market Share. Branded House or House of Brands

Grow Market Share. Branded House or House of Brands

Branded House or House of Brands Grow Market Share. Branded House or House of Brands If you want to win by growing your market share there is a better way. A smarter way, than the traditional advertising and marketing strategy and tactics. However, it requires looking...