Negative brand messaging

Negative brand messaging

Is negative brand messaging a mistake? By Tom Dougherty A negative brand message? Remember the brand name.   Negative ideas are more memorable. It’s that simple. A few years ago, Stealing Share launched a medical biologic brand. Biomimetic Therapeutics...
What is a comprehensive rebranding project?

What is a comprehensive rebranding project?

A comprehensive rebranding project By Tom Dougherty The complete comprehensive rebranding The most potent brands look, feel, and sound just like the target audience that the brand targets. It is part of brand anthropology (the scientific study of human interactions...
Brand Affinity. The brand of you.

Brand Affinity. The brand of you.

Brand Identification By Tom Dougherty   Brand Affinity. The brand of you. Brand Affinity. We are the brands we buy Anthropology in Marketing At Stealing Share, we pride ourselves on being anthropological brand strategists. Our anthropological goal? To investigate...
Brand Anthropology. A real way to look at branding.

Brand Anthropology. A real way to look at branding.

Brand Anthropology Brand Anthropology. REAL branding. Our strategists unlock consumer behavior influencers through brand anthropology It is an artificial enterprise to evaluate brand and marketing without looking into a much broader spectrum of human behavior. Without...