The Microsoft Surface ad still doesn’t get it

The Microsoft Surface ad still doesn’t get it

The Microsoft Surface ad By Tom Dougherty 1 March 2021 The Microsoft Surface ad still doesn’t get it The newest Microsoft Surface ad aims to replicate the brilliant I’m a Mac I’m a PC ads from years ago. You remember those spots. Starring Justin Long and John Hodgman,...
Avoiding brand drift: Why it’s important

Avoiding brand drift: Why it’s important

Avoiding Brand Drift By Tom Dougherty 16 November 2020 Avoiding brand drift: Why it’s important One of the most delightful brands today remains Duluth Trading Company. You know the TV ads. The simple, pencil-drawn animation. The willingness to go there. But the...
Coldwell Banker ad fails with today’s human motivators

Coldwell Banker ad fails with today’s human motivators

Coldwell Banker Ad in Today’s Environment By Tom Dougherty 16 April 2020 Coldwell Banker ad fails with today’s human motivators Marketers all over are desperately trying to find ways to impact target audiences during this time of the COVID-19 virus. Few have answers...
Goodyear brand improves, but still lacks connection

Goodyear brand improves, but still lacks connection

Goodyear brand By Tom Dougherty 17 February 2020 Goodyear brand improves, but still lacks connection Whether you’re the Goodyear brand or any other brand of tire, you compete in a tough industry. One that’s a victim of its own success. While you’re still making money...