Avoiding brand drift: Why it’s important

Avoiding brand drift: Why it’s important

Avoiding brand drift Tom Dougherty, CEO – Stealing Share 16 November 2020 Avoiding brand drift: Why it’s important One of the most delightful brands today remains Duluth Trading Company. You know the TV ads. The simple, pencil-drawn animation. The...
Coldwell Banker ad fails with today’s human motivators

Coldwell Banker ad fails with today’s human motivators

Coldwell Banker ad in today’s environment Tom Dougherty, CEO – Stealing Share 16 April 2020 Coldwell Banker ad fails with today’s human motivators Marketers all over are desperately trying to find ways to impact target audiences during this time of the...
Goodyear brand improves, but still lacks connection

Goodyear brand improves, but still lacks connection

Goodyear brand Tom Dougherty, CEO – Stealing Share 17 February 2020 Goodyear brand improves, but still lacks connection Whether you’re the Goodyear brand or any other brand of tire, you compete in a tough industry. One that’s a victim of its own success.While...
Brand advertising leverages strategy

Brand advertising leverages strategy

Brand advertising leverages strategy Your brand advertising should do much more than win awards   For brand advertising to work, it must leverage the strategy from start to finish. That’s why Stealing Share develops brand advertising around the singular expertise...