Petroleum retailers can create preference, but don’t know how

Petroleum retailers can create preference, but don’t know how

Petroleum retailers can create preference, but don’t know how Tom Dougherty, CEO – Stealing Share 28 May 2013 Petroleum retailers focus too much on tactics, not brand meaning Many have thought one of the most difficult industries in which to successfully...

Deep water drilling? It all comes down to a battle of fears.

Brand is actually the science of persuasion. When we brand a product or company, Stealing Share infuses the brand promise with the values that matter most to the target audience the brand wishes to influence. We research the target audience to understand their...
Notes on Apple, Verizon and British Petroleum

Notes on Apple, Verizon and British Petroleum

Notes on Apple, Verizon and British Petroleum Tom Dougherty, CEO – Stealing Share 1 June 2010 The British Petroleum brand is destructing To catch up after the Memorial Day weekend, some thoughts on a few items that transpired over the last week: • Apple has now...

BP and the Gulf. An accident waiting to happen.

If, as we preach everyday, successful brand promises incorporate the beliefs of the very people the brand wishes to influence, what does the recent oil leak in the gulf mean to oil refineries in general and BP specifically? A brand gets its permissions (which creates...

BP’s Leaking Brand Problem

Straight from BP’s website: “…a revitalized BP is driving innovative, efficient and responsible operations.” BP’s situation in the Gulf of Mexico as it fights leaks from a well that was damaged when a rig exploded will continue to get worse – even if the...