Petroleum retailers can create preference, but don’t know how

Petroleum retailers can create preference, but don’t know how

Petroleum retailers can create preference, but don’t know how Tom Dougherty, CEO – Stealing Share 28 May 2013 Petroleum retailers focus too much on tactics, not brand meaning Many have thought one of the most difficult industries in which to successfully...
Deep water drilling? It all comes down to a battle of fears.

Deep water drilling? It all comes down to a battle of fears.

Deep Water Drilling Tom Dougherty, CEO – Stealing Share 21 June 2010 Deep water drilling? It all comes down to a battle of fears. Brand is actually the science of persuasion. When we brand a product or company, Stealing Share infuses the brand promise with the...
Notes on Apple, Verizon and British Petroleum

Notes on Apple, Verizon and British Petroleum

Notes on Apple, Verizon and British Petroleum Tom Dougherty, CEO – Stealing Share 1 June 2010 The British Petroleum brand is destructing To catch up after the Memorial Day weekend, some thoughts on a few items that transpired over the last week: • Apple has now...
BP and the Gulf. An accident waiting to happen

BP and the Gulf. An accident waiting to happen

BP and the Gulf Tom Dougherty, CEO – Stealing Share 6 May 2010 BP and the Gulf. An accident waiting to happen. If, as we preach everyday, successful brand promises incorporate the beliefs of the very people the brand wishes to influence, what does the recent oil...
BP’s Leaking Brand Problem

BP’s Leaking Brand Problem

BP brand Tom Dougherty, CEO – Stealing Share 6 May 2010 BP’s Leaking Brand Problem Straight from BP’s website: “…a revitalized BP is driving innovative, efficient and responsible operations.” BP’s situation in the Gulf of Mexico as it fights leaks...