The emotional brand of Boston Strong

The emotional brand of Boston Strong

The emotional brand of Boston Strong Tom Dougherty, CEO – Stealing Share 21 April 2014 Fully captured by David Ortiz In the world of business, a meaningful brand emerges from careful and hard work. There’s market research, competitive analysis and the overall...
GEICO, online news services need to grow up

GEICO, online news services need to grow up

GEICO, online news services need to grow up Tom Dougherty, CEO – Stealing Share 18 April 2013 Not everything needs to have an ad attached to it You know the commercial. Halfway through the GEICO commercial, one nerdy musician says to the other, “You know,...