Cautionary tales for a board of directors

Cautionary tales for a board of directors

Cautionary tales for a board of directors The role of a Board of Directors in branding   The responsibilities of a board member swing wide, ranging from the minute details to big-picture directions and approvals. However, many boards of directors rarely tackle the...
The sixth reason to bring brand to the Board of Directors

The sixth reason to bring brand to the Board of Directors

The sixth reason to bring brand to the Board of Directors Tom Dougherty, CEO – Stealing Share 13 May 2013 Nothing should be more important to a Board of Directors than brand Ever wonder why brand is important to corporate growth? Check out Jennifer...