Most research companies simply suck

Most research companies simply suck

Research companies Tom Dougherty, CEO – Stealing Share 12 June 2017 Most research companies simply suck It amazes me what many research companies come up with. A recent study by Cambridge Analytica found that, huh, high quality and affordability top the list of...
BMW Brand Study – A look at how BMW structures its brands

BMW Brand Study – A look at how BMW structures its brands

MARKET STUDY BMW brand study “BMW is fortunate-we don’t have too much of a dilemma as to what we’re going to call our cars.”  – Jim McDowell, vice president of marketing at BMW A BMW brand study on its branded house Before we begin this BMW brand study,...
Toyota: A powerful brand may be your undoing

Toyota: A powerful brand may be your undoing

Parent or model in automobile branding Tom Dougherty, CEO – Stealing Share 17 February 2010 Toyota: A powerful brand may be your undoing This may seem strange coming from a brand guy, but investing in a powerfully recognized brand has its pitfalls. Consider...
TOYOTA needs another recall… its brand.

TOYOTA needs another recall… its brand.

Car companies don’t know how to brand Tom Dougherty, CEO – Stealing Share 29 January 2010 TOYOTA needs another recall… its brand. Toyota is in the news these days and the auto world is quaking over an accelerator issue that has lead to the suspension...