Rebranding automobiles – The Automobile Market

Rebranding automobiles – The Automobile Market

MARKET STUDY Rebranding Automobiles – A look at the automotive market. “To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions.” Its time for manufacturers to...
BMW enters the electric automobile world

BMW enters the electric automobile world

BMW enters the electric car chase Tom Dougherty, CEO РStealing Share 29 November 2016 BMW enters the electric automobile world Who better to make an electric automobile than BMW? In the world of automobiles (let alone an electric automobile), there are very few...
BMW is the ultimate branding machine

BMW is the ultimate branding machine

BMW is the ultimate branding machine Tom Dougherty, CEO РStealing Share 9 January 2012 Few do brand better than BMW Even though it seemed to be shown far too often over the weekend, there was no doubt that the smartest commercial that ran during the NFL...