BlackBerry Motion represents the same old, same old

BlackBerry Motion represents the same old, same old

BlackBerry Motion Tom Dougherty, CEO – Stealing Share 10 October 2017 BlackBerry Motion represents the same old, same old My critiques of the BlackBerry brand over the years read harshly. And for good reason. My assessment of the BlackBerry Motion phone? It’ll...
UBER Taxi. Differences vanish.

UBER Taxi. Differences vanish.

UBER Taxi. Differences vanish. Tom Dougherty, CEO – Stealing Share 14 July 2016 What’s in store for Uber? UBER Taxi is not a typo. It’s the reality of what all too often is a brand migration from competitive redefinition to equal and alternative. What made...
What’s next for Kobe Bryant?

What’s next for Kobe Bryant?

What’s next for Kobe Bryant? Tom Dougherty, CEO – Stealing Share 13 April 2016 Post-career success may be difficult for Kobe Bryant I have to admit. I don’t follow the NBA all that much anymore. However, I do know that this is Los Angeles Laker star Kobe...
Has Facebook killed BlackBerry?

Has Facebook killed BlackBerry?

I have written about the slow demise of BlackBerry for years. Little by little, piece by piece, the once dominant smart phone fell apart in a surprisingly slow death. To be honest, I thought that the smart phone manufacturer would have hung it up some time ago. But...
BlackBerry Classic 2 – its swan song

BlackBerry Classic 2 – its swan song

A once-iconic brand has just thrown in the towel. BlackBerry has released its BlackBerry Classic 2, which is just what the name of the phone suggests: A “modern” BlackBerry with all of the features of the once beloved road warrior carried by millions. In many ways, it...
BlackBerry Failed. Marketing lessons to be learned.

BlackBerry Failed. Marketing lessons to be learned.

The Failure of Blackberry BlackBerry Failed. Marketing lessons to be learned. BlackBerry Failed.  The world truly changed in 1999. We saw Europe introduce the Euro.Then, the tragedy at Columbine, the world was dealing with Kosovo and SpongeBob SquarePants debuted....
The BlackBerry T-Mobile marriage is finished

The BlackBerry T-Mobile marriage is finished

The BlackBerry T-Mobile marriage is finished Tom Dougherty, CEO – Stealing Share 2 April 2014 The end of BlackBerry T-Mobile means the end of BlackBerry BlackBerry’s fall is one of the biggest business failures in recent years. Its fall was further exemplified...
Taking Research in Motion seriously

Taking Research in Motion seriously

Taking Research in Motion seriously Tom Dougherty, CEO – Stealing Share 11 July 2013 Changing its name to BlackBerry? Research in Motion really wanted a name change. It’s just a shame it decided to go with BlackBerry. Can you take BlackBerry seriously? Once home...
RIM’s boom – the BlackBerry 10 – will be more of a bust

RIM’s boom – the BlackBerry 10 – will be more of a bust

RIM’s boom – the BlackBerry 10 – will be more of a bust Tom Dougherty, CEO – Stealing Share 7 December 2012 The BlackBerry 10 isn’t any different than the competition Business successes are something to celebrate. But don’t be fooled by...
With the iPhone 4S, Apple’s brand takes on new meaning

With the iPhone 4S, Apple’s brand takes on new meaning

With the iPhone 4S, Apple’s brand takes on new meaning Tom Dougherty, CEO – Stealing Share 16 October 2011 Maybe the Apple brand isn’t failing after all Even in the wake of Steve Jobs’ death and speculation that Apple could run into trouble with him gone —...
Microsoft brand with smartphone is an oxymoron

Microsoft brand with smartphone is an oxymoron

Microsoft brand and Smartphone is an oxymoron Tom Dougherty, CEO – Stealing Share 12 October 2010 Think about what the Microsoft really means The question I ask is not, “Is Microsoft too late in the smartphone market?” That is what all the technology pundits and...
Being first to market does not always mean you will dominate

Being first to market does not always mean you will dominate

Being first to market does not always mean you will dominate Tom Dougherty, CEO – Stealing Share 30 September 2010 Your brand must evolve Your brand needs to evolve and change if it is going to grow and steal share. Your business model needs to do the same, and...