A BlackBerry resurgence depends on more than brand

A BlackBerry resurgence depends on more than brand

A BlackBerry resurgence depends on more than brand Tom Dougherty, CEO – Stealing Share 19 March 2013 Will its own app store help? A company’s success will be stunted without a focus on brand. But brand alone can’t salvage a lack of functionality. The...
The BlackBerry Z10 looks great, but what about the brand?

The BlackBerry Z10 looks great, but what about the brand?

The BlackBerry Z10 looks great, but what about the brand? Tom Dougherty, CEO – Stealing Share 29 January 2013 Only brand will help with so much competition Photos of BlackBerry’s new offering, the BlackBerry Z10, are trickling out and the phone looks good....