Blackberry needs our help as much as it needed a new CMO

Blackberry needs our help as much as it needed a new CMO

I just read this: “BlackBerry Ltd said on Monday that three top executives, including its chief financial officer, are stepping down as part of a widely expected shake-up after it named an interim chief executive and shelved plans to sell itself.” But is this all that...
The BlackBerry brand must take the drastic step

The BlackBerry brand must take the drastic step

The BlackBerry brand must take the drastic step Tom Dougherty, CEO – Stealing Share 15 August 2013 Because the BlackBerry is in serious trouble The BlackBerry brand is actively looking for a buyer. And if it is lucky enough to find one, going private might be...
A BlackBerry resurgence depends on more than brand

A BlackBerry resurgence depends on more than brand

A BlackBerry resurgence depends on more than brand Tom Dougherty, CEO – Stealing Share 19 March 2013 Will its own app store help? A company’s success will be stunted without a focus on brand. But brand alone can’t salvage a lack of functionality. The...
The BlackBerry Z10 looks great, but what about the brand?

The BlackBerry Z10 looks great, but what about the brand?

The BlackBerry Z10 looks great, but what about the brand? Tom Dougherty, CEO – Stealing Share 29 January 2013 Only brand will help with so much competition Photos of BlackBerry’s new offering, the BlackBerry Z10, are trickling out and the phone looks good....
RIM’s boom – the BlackBerry 10 – will be more of a bust

RIM’s boom – the BlackBerry 10 – will be more of a bust

RIM’s boom – the BlackBerry 10 – will be more of a bust Tom Dougherty, CEO – Stealing Share 7 December 2012 The BlackBerry 10 isn’t any different than the competition Business successes are something to celebrate. But don’t be fooled by...
BlackBerry market share is dropping. Is this any surprise?

BlackBerry market share is dropping. Is this any surprise?

BlackBerry market share is dropping. Is this any surprise? Tom Dougherty, CEO – Stealing Share 3 January 2012 Three steps BlackBerry should undertake now As is being reported, the status of RIM’s BlackBerry market share is to fifth place among active cell phone...