The cannibalization of the bottled water brands

The cannibalization of the bottled water brands

Market Study: Bottled water brands The cannibalization of the bottled water brands Got milk, anyone? Apparently not. Sales of milk dropped 13% over the last eight years, signaling a trend that affects many industries and brands. For example, it’s led to the rise of...
Grey Goose brand repositions, with mixed results

Grey Goose brand repositions, with mixed results

Grey Goose brand Tom Dougherty, CEO – Stealing Share 22 April 2019 Grey Goose brand repositions, with mixed results The Grey Goose brand stands in a current state of confusion. With sales falling (for a variety of reasons), a new campaign seeks to reposition the...
Got Milk? gets a new spin

Got Milk? gets a new spin

Got Milk? Tom Dougherty, CEO – Stealing Share 9 July 2018 Got Milk? gets a new spin You’ve seen them everywhere. Ad campaigns or storefronts with some play on the famous Got Milk campaign. Got Tacos? Got Shoes?  Whatever it is. Some believe it’s some miracle...