Addition by subtraction can be one way to build brand meaning

Addition by subtraction can be one way to build brand meaning

Addition by subtraction can be one way to build brand meaning Tom Dougherty, CEO – Stealing Share 19 June 2012 Brand meaning can get too cluttered There are many signs that a company doesn’t know what it is doing with its brand, but one is a lack of...
Best Buy selling used games. Beware, GameStop is watching.

Best Buy selling used games. Beware, GameStop is watching.

Best Buy selling used games. Beware, GameStop is watching. Tom Dougherty, CEO – Stealing Share 28 March 2012 What one does, the other will follow Over the past year or so, retailer Best Buy has been trying to establish a presence in used games. The transition...