The appealing brand of Shark Tank

The appealing brand of Shark Tank

The appealing brand of Shark Tank Tom Dougherty, CEO – Stealing Share 27 September 2016   You actually learn something about brand on this show   I am not the easiest audience to impress. Just ask my son, who this past weekend attempted to share a segment from...
Are opinions changing on gun control laws?

Are opinions changing on gun control laws?

The most powerful brands are the ones that align themselves with the belief systems of those they are trying to persuade. We tell clients that to go against a belief is often a fool’s errand and can only be overcome by throwing tons of money at the problem. Or, a...
Planned Parenthood and the power of belief

Planned Parenthood and the power of belief

How powerful are beliefs when it comes to the self-identification that I call branding. In many ways it is the All Powerful Oz. You know Oz? He is the man behind the curtain that pretends to be a reality. Not only do our belief systems control and create the purposes...