The PBR brand today

The PBR brand today

The PBR brand today Tom Dougherty, CEO – Stealing Share 30 June 2015 Once the hipster brand, what does it do now? At Stealing Share, we have worked with several beers over the years and have always found the market fascinating. It is a complex mixture of the big...
Bring on the hard liquor advertising!

Bring on the hard liquor advertising!

Bring on the hard liquor advertising! Tom Dougherty, CEO – Stealing Share 14 May 2012 What does this mean for beer? Well, this can’t be good for beer brands. Recent rules loosening the restrictions on hard liquor advertising means the Jagermeisters and Wild...
The fast food industry could take a lesson from beers

The fast food industry could take a lesson from beers

The fast food industry could take a lesson from beers Tom Dougherty, CEO – Stealing Share 31 August 2011 The smaller brands have an opportunity, but changes must be made It’s an interesting time in the fast food industry. There are more outlets than ever and the...