Forget the breweries, only beer branding works

Forget the breweries, only beer branding works

Beer branding Tom Dougherty, CEO – Stealing Share 18 November 2020 Forget the breweries, only beer branding works Having worked with many craft beer brands, we at Stealing Share know many have one hang-up when it comes to stealing market share. They believe...
The $100 Fat Tire beer? It’s right on brand.

The $100 Fat Tire beer? It’s right on brand.

Fat Tire beer Tom Dougherty, CEO – Stealing Share 10 August 2020 The $100 Fat Tire beer? It’s right on brand. I often write about brand permission because most brands fail to understand it and, therefore, leave opportunities unclaimed. Not so with the $100 Fat...
The Corona brand needn’t panic over idiots

The Corona brand needn’t panic over idiots

Corona, coronavirus Tom Dougherty, CEO – Stealing Share 2 March 2020 The Corona brand needn’t panic over idiots I don’t know if I’ve ever seen quite the conundrum as the one facing the Corona brand. Yes, the beer brand. Not the coronavirus that’s being...
The Guinness brand stands out with its authenticity

The Guinness brand stands out with its authenticity

Guinness brand Tom Dougherty, CEO – Stealing Share 29 October 2019 The Guinness brand stands out with its authenticity I’m an impassioned Irishman through and through. As a college student, I spent a year of my life in Dublin, where I attended Trinity College...
Beer branding, the battle for market share

Beer branding, the battle for market share

Beer branding, the battle for market share Beer Branding as a way to clear out the clutter Interest in beer branding has never been keener. Marketers in every beverage category are struggling to create even the thinnest shred of product differentiation in a...
The Beer Drinker. Its Not Taste it is all about them.

The Beer Drinker. Its Not Taste it is all about them.

The Brand is all about the beer drinker   The Beer Drinker. Its Not Taste it is all about them. The US Beer Drinker and Beer Preference The discussion on the U.S. beer market does not often talk about the beer drinker. It inevitably turns to Budweiser because of...
The Beer Category. Is there opportunity?

The Beer Category. Is there opportunity?

The Opportunity in the Beer Category The Beer Category. Is there opportunity? Beer Category. Introduction Please note that this beer category study has been updated and revised. You can view the NEW market study here. The following glance at the beer market will give...
Fat Tire Brand Strategy. New Belgium.

Fat Tire Brand Strategy. New Belgium.

Fat Tire Rebranding Fat Tire Brand Strategy. New Belgium.   The Fat Tire brand strategy and the beer category The Beer market is a funny space. And the Fat Tire Brand Strategy says so. When asked why they prefer the brand of beer they prefer the knee-jerk response...
Beer Marketing and Differentiation

Beer Marketing and Differentiation

BEER MARKETING A study on beer marketing Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following looks at beer marketing. And it will give you a quick view of how Stealing Share operates and finds solutions. No branding...