Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl Tom Dougherty, CEO – Stealing Share 30 January 2017 Yellow Tail is copying most beer advertising It’s surprising, if you think about it, that no wine brand has advertised during the Super Bowl in nearly 30 years....
Bring on the hard liquor advertising!

Bring on the hard liquor advertising!

Bring on the hard liquor advertising! Tom Dougherty, CEO – Stealing Share 14 May 2012 What does this mean for beer? Well, this can’t be good for beer brands. Recent rules loosening the restrictions on hard liquor advertising means the Jagermeisters and Wild...
Corona Light ad takes a road well traveled

Corona Light ad takes a road well traveled

Corona Light ad takes a road well traveled Tom Dougherty, CEO – Stealing Share 23 April 2012 Now Corona just seems like everyone else As we have noted several times, including here in our most recent beer market study, Corona is one of the few beers that...
Microbrews, it’s time to take on the Big Three

Microbrews, it’s time to take on the Big Three

Microbrews, it’s time to take on the Big Three Tom Dougherty, CEO – Stealing Share 29 April 2011 New Castle, technically an import, takes the first shot Well, it’s about time. Technically, Newcastle Brown Ale is not a microbrew (it is technically an...
How memory works in television advertising

How memory works in television advertising

How memory works in television advertising Tom Dougherty, CEO – Stealing Share 5 October 2010 How to make sure your brand is remembered Studying human behavior, as we do at Stealing Share, results in a whole host of things that relate to branding and...
All marketers should take a cue from “Embrace Life”

All marketers should take a cue from “Embrace Life”

Maybe it is time many of us took a clue from the Welsh. Tom Dougherty, CEO – Stealing Share 22 February 2010 All marketers should take a cue from “Embrace Life” In our business (evaluating the weaknesses for clients so we can help them find ways to...