Super Bowl ad spend: Budweiser switches tactics

Super Bowl ad spend: Budweiser switches tactics

Super Bowl Ad Spend By Tom Dougherty 25 January 2021 Super Bowl ad spend: Budweiser switches tactics Like any football fan, I love the Super Bowl as much as anyone. But one thing I’ve never truly understood: Why do brands fork out such a huge Super Bowl ad spend? The...
Snoop and the Corona beer brand: A perfect match

Snoop and the Corona beer brand: A perfect match

Corona Beer Brand By Tom Dougherty 31 August 2020 Snoop and the Corona beer brand: A perfect match It’s rare, extremely rare, when the brands of a spokesperson and the product match up so perfectly as they do with Snoop Dogg and the Corona beer brand. You’ve seen the...
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