The Barnes & Noble brand is being diluted

The Barnes & Noble brand is being diluted

The Barnes & Noble brand is being diluted Tom Dougherty, CEO – Stealing Share 25 November 2014 Is it even a bookstore anymore? I’ve said it before and I’ll say it again, the closing of America’s bookstores has saddened me. Just like streaming music has...
The in-store experience of Barnes & Noble

The in-store experience of Barnes & Noble

The brand of Barnes & Noble should reflect the experience   Tom Dougherty, CEO – Stealing Share 17 November 2014 Belk Department Stores — Modern. Southern. Style. One of the more interesting survivors of the technology age is Barnes & Noble, which...
The in-store experience of Barnes & Noble

The in-store experience of Barnes & Noble

The Barnes and Noble brand must reflect the in-store experience Tom Dougherty, CEO – Stealing Share 17 November 2014 The in-store experience of Barnes & Noble In store experience. One of the more interesting survivors of the technology age is Barnes &...
No question, Barnes & Noble stock is in trouble

No question, Barnes & Noble stock is in trouble

No question, Barnes & Noble stock is in trouble Tom Dougherty, CEO – Stealing Share 20 August 2013 And time is running out What is wrong with Barnes & Noble stock? If you ask investors, they would tell you the bookseller has lost its importance because...
The in-store experience of Barnes & Noble

Barnes & Noble revenue spells doom

Barnes & Noble revenue spells doom Tom Dougherty, CEO – Stealing Share 27 June 2013 Even the Nook isn’t doing well There’s a touch of sadness with the realization that these are the final days of one of the great institutions in America, the...
The Nook ereader is dead

The Nook ereader is dead

The Nook ereader is dead Tom Dougherty, CEO – Stealing Share 19 June 2013 Lowering prices is a desperate attempt to buy into the market There’s an old adage I hold like a keepsake: “Desperate people do desperate things.” This lesson can be applied to companies...
A split means more work for the Barnes & Noble brand

A split means more work for the Barnes & Noble brand

A split means more work for the Barnes & Noble brand Tom Dougherty, CEO – Stealing Share 18 March 2013 Plus, I’m not even sure it’s a good idea Barnes & Noble Chairman Leonard Riggio is making a bid to separate the company’s retail and...
The Nook has thrown in the towel: The iPad has won

The Nook has thrown in the towel: The iPad has won

The Nook Tom Dougherty, CEO – Stealing Share 21 June 2010 The Nook has thrown in the towel: The iPad has won It was only a matter of time until we saw e-readers other than the iPad react to Apple’s blockbuster and here’s the first shot: Barnes & Noble...
The in-store experience of Barnes & Noble

Watch out for Barnes & Noble

Focus is essential for good brands Tom Dougherty, CEO – Stealing Share 23 February 2010 Watch out for Barnes & Noble One rule of thumb when it comes to brand marketing is to be focused. It’s related to the adage that if you’re trying to be for everybody,...