Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Rebranding a Bank. Is Banking a Commodity?

Rebranding a Bank. Is Banking a Commodity?

Rebranding Banks Rebranding a Bank. Is Banking a Commodity? Rebranding a Bank. Paying Before The Pump.  It seems counter intuitive to believe rebranding a bank to be a vital element when creating value. At least, for what is commonly labeled a commodity product....
Bank Advertising. Should Banks Spend More Money?

Bank Advertising. Should Banks Spend More Money?

Should They Spend More Money on Bank Advertising?   Banks are not totally made of money     Bank advertising stinks. In the banking and financial services market space, when the ultimate goal is to steal the “all important market share,” is awareness all it is cracked...
Banks Must Think Differently

Banks Must Think Differently

The Banking Market Banks Must Think Differently Banks are behind the times Refusing to Change A few years ago, when developing a brand for a bank, we had a thought. Research had shown anger at banks was continuing to rise. Overdraft fees were among the many irate...
GMAC is leaving. Here Comes Ally

GMAC is leaving. Here Comes Ally

Ally Bank Tom Dougherty, CEO – Stealing Share 14 July 2010 GMAC is leaving. Here Comes Ally. GMAC consumer and dealer automotive finance arms for GM are being “rebranded” to Ally Bank. Ally Bank began as a rebranded GMAC bank (non-automotive consumer...
The banks are at it again. When will WE learn?

The banks are at it again. When will WE learn?

Banks just don’t care Tom Dougherty, CEO – Stealing Share 10 August 2009 The banks are at it again. When will WE learn? I am tempted to say that our banks just won’t learn any lessons, but the truth is they simply don’t care. I just read an article  that...
Why customer satisfaction does not matter all that much

Why customer satisfaction does not matter all that much

Customer satisfaction surveys don’t translate to increased sales Tom Dougherty, CEO – Stealing Share 21 May 2009 Why customer satisfaction does not matter all that much Research is often very misleading because, more often than not, we ask the wrong...
Banks have nothing to teach us

Banks have nothing to teach us

Move on, there is nothing to see here Tom Dougherty, CEO – Stealing Share 19 May 2009 Banks have nothing to teach us Banks are in a hurry to try to utilize the speed at which they re-pay the TARP funds as a marketing ploy to increase preference. As today’s...
Angry at banks? You’re not alone.

Angry at banks? You’re not alone.

Banks ARE the status quo Tom Dougherty, CEO – Stealing Share 13 May 2009 Angry at banks? You’re not alone. If you were to look at the marketing of banks recently, even among the smallest players in the market, you’d think customers were judging which...
Banks. The revolution has (not) begun

Banks. The revolution has (not) begun

Banks continue to do nothing Tom Dougherty, CEO – Stealing Share 09 April 2009 Banks. The revolution has (not) begun News that a few of the big banks are recovering a bit in first quarter of this year is welcome news and, for many, hard to figure out. Sure, the...
Banks, have you learned anything?

Banks, have you learned anything?

Must be nice to be a bank Tom Dougherty, CEO – Stealing Share 6 April 2009 Banks, have you learned anything? Banks…Oh, this is rich. Reuters just reported that “U.S. banks that have received government aid, including Citigroup Inc, Goldman Sachs,...