Wells Fargo What bank leaders can learn from Wells Fargo The Wells Fargo cross-selling scandal will affect more than just it and its customers. The scandal will affect the entire banking industry, which means banking leaders must be beware of simmering anger with...
The Brand of Banks Building Bank Brands. American Banker Building Bank Brands Marketing or Anthropology? It should come as no surprise to the banking community that building a more robust brand… Building Bank Brands: Marketing or Anthropology From American...
Bank Marketing is a waste Banks Should Stop Advertising Now Cut Advertising.Wasted Advertising Dollars Banks should cut advertising. They shouldn’t spend one more dollar on advertising. That is, until they can get right. Currently, banks are simply wasting...
Bank Marketing Sucks Banks: The Worst At Marketing Brands Marketing brands. Do we ever see this skill in banking? It is, of course, easy to pile on banking these days. But let’s continue that trend anyway. You see, when it comes to marketing brands, the banking...
Marketing Banks and Credit Unions Bank Marketing. Credit Union Marketing. If the financial crisis has taught us anything about bank marketing it is that financial institutions will never learn. But maybe they just don’t want to.First off, it is clear that the major...
Stealing Share invited back as featured banking speaker Tom Dougherty, Stealing Share CEO, to speak Stealing Share CEO and Senior Strategist, Tom Dougherty, is invited to be a featured speaker at the National Financial Symposium once again. After a strong reception...
Rebranding SECU Credit Union Rebranding. Rebrands SECU of Maryland SECU of Maryland. Credit Union Rebranding STEALING SHARE SPEARHEADS CREDIT UNION REBRANDING Brand firm conducts research, develops brand for SECU of Maryland GREENSBORO, NC – August 10, 2010 – Credit...
Bank Rebranding Branding Disaster- U.S. Banker Article U.S. Banker on Bank Marketing. Branding Disaster By Joseph Rosta There is no Budweiser or Federal Express of banks, and that spells trouble for the banking industry, according to a recent study from Stealing...
Citibank Screwed Up Citibank Willingly Gives Coveted Brand Space The Difference Between the Citibank themeline and an Advertising Tag Line Some general thoughts about Citibank in regards to theme-lines. The two phrases are often confused and as a result, very few...
BANK BRANDING MARKET STUDY Bank branding. A market study. “These tough times are an opportunity for any bank that can get out of their own way and is willing to change. Soon, it won’t matter if banks are willing. Change is coming.” A fresh look at bank...
The Banking Market Banks Must Think Differently Banks are behind the times Refusing to Change A few years ago, when developing a brand for a bank, we had a thought. Research had shown anger at banks was continuing to rise. Overdraft fees were among the many irate...
Huntington Bank’s ad campaign gets its half right Tom Dougherty, CEO – Stealing Share 17 March 2014 Tone in advertising is important too I haven’t seen the ads yet, but I can tell right away that the strategy of Huntington Bank’s new advertising is right....
