Rebranding Banks and Credit Unions

Rebranding Banks and Credit Unions

Banks and Credit Unions Rebranding Banks and Credit Unions Change is everywhere The banking industry is going through another of its transition periods as banks come to understand that they are more closely aligned with the service sector than they are with the...
First Financial Bank – Market Share – Brand Mergers

First Financial Bank – Market Share – Brand Mergers

First Financial Bank First Financial Bank – Market Share First Financial Bank – Market Share – Brand Mergers First Financial Bank (FFB) is Headquartered in Hamilton, Ohio, First Financial Bancorp is a $3.7 billion publicly owned bank holding company...
By definition, the banking industry is insane

By definition, the banking industry is insane

By definition, the banking industry is insane Tom Dougherty, CEO – Stealing Share 28 February 2012 It keeps doing the same thing expecting a different result When we rebrand companies, there are a few vital aspects that we must be addressed to make sure the...