Banks Should Cut Advertising Now

Banks Should Cut Advertising Now

Bank Marketing is a waste Banks Should Stop Advertising Now   Cut Advertising.Wasted Advertising Dollars Banks should cut advertising. They shouldn’t spend one more dollar on advertising. That is, until they can get right. Currently, banks are simply wasting their...
New Chase CMO can put her Bank of America experience to good use

New Chase CMO can put her Bank of America experience to good use

New Chase CMO can put her Bank of America experience to good use Tom Dougherty, CEO – Stealing Share 30 August 2012 Don’t be like everybody else Note to new Chase Bank CMO Claire Huang: You came from Bank of America, but do not copy your former employer...
By definition, the banking industry is insane

By definition, the banking industry is insane

By definition, the banking industry is insane Tom Dougherty, CEO – Stealing Share 28 February 2012 It keeps doing the same thing expecting a different result When we rebrand companies, there are a few vital aspects that we must be addressed to make sure the...
Ally Bank, still stuck at halfway

Ally Bank, still stuck at halfway

Ally Bank, still stuck at halfway Tom Dougherty, CEO – Stealing Share 20 September 2011 Ally Bank misses the anger so it’s largely forgotten Back when Ally Bank first launched two years ago, I thought it had inched toward the sweet spot when it came to...
The opportunity for the banking category to rise again is now

The opportunity for the banking category to rise again is now

The opportunity for the banking category to rise again is now Tom Dougherty, CEO – Stealing Share 18 October 2010 The anger is directed elsewhere now A thought for the banking category: The time is right to recapture the imagination of target audiences. But I...
It wasn’t WaMu’s fault

It wasn’t WaMu’s fault

It wasn’t WaMu’s fault Tom Dougherty, CEO – Stealing Share 13 March 2010 At least, it wasn’t the fault of the WaMu brand Reports today that the head of a congressional panel charged Washington Mutual with being a “mortgage bomb” made me chuckle...
Another missed opportunity for Bank of America’s competition

Another missed opportunity for Bank of America’s competition

Another opportunity lost. Sounds like the banking industry. Tom Dougherty, CEO – Stealing Share 10 March 2010 Another missed opportunity for Bank of America’s competition Well, more bad news for the banking industry. The market leader has made a move. Now...
At least one bank even fails at the simple stuff

At least one bank even fails at the simple stuff

Can’t even do a debit card right Tom Dougherty, CEO – Stealing Share 16 February 2010 At least one bank even fails at the simple stuff I recently went to Wachovia to open a checking account for my 16-year-old daughter. She was especially excited about...
Bank of Opportunity: For Whom?

Bank of Opportunity: For Whom?

Bank of America – they’ll pay us back eventually Tom Dougherty, CEO – Stealing Share 2 April 2009 Bank of Opportunity: For Whom? Did you see that  Bank of America Chairman & Chief Executive Kenneth Lewis said today that “it may take...