Bank preference. Why is marketing failing banking?

Bank preference. Why is marketing failing banking?

Bank marketing is not working. Bank preference. Why don’t banks create it? The world of banking has changed dramatically in the last 10 years. And the biggest change is not consolidation and mergers. It is in bank importance. That’s right. Banks don’t seem as...
Measuring TV advertising effectiveness

Measuring TV advertising effectiveness

TV Advertising Effectiveness Tom Dougherty, CEO – Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention spans.A...
The fallacy of today’s marketing messages

The fallacy of today’s marketing messages

Marketing messages today The fallacy of today’s marketing messages Today’s marketing messages take on many forms – better, safer, longer lasting, friendlier or cheaper. Or it can take on the form of more as in more value or the most legroom in economy class or even as...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Building Bank Brands. American Banker

Building Bank Brands. American Banker

The Brand of Banks Building Bank Brands. American Banker Building Bank Brands Marketing or Anthropology? It should come as no surprise to the banking community that building a more robust brand… Building Bank Brands: Marketing or Anthropology From American...
Marketing brands. Banks suck at it.

Marketing brands. Banks suck at it.

Bank Marketing Sucks Banks: The Worst At Marketing Brands Marketing brands. Do we ever see this skill in banking? It is, of course, easy to pile on banking these days. But let’s continue that trend anyway. You see, when it comes to marketing brands, the banking...
Bank Marketing. Credit Union Marketing.

Bank Marketing. Credit Union Marketing.

Marketing Banks and Credit Unions Bank Marketing. Credit Union Marketing.  If the financial crisis has taught us anything about bank marketing it is that financial institutions will never learn. But maybe they just don’t want to.First off, it is clear that the major...
Branding a Bank. Analyze the Market.

Branding a Bank. Analyze the Market.

Branding a bank Branding a Bank. Analyze the Market. Branding A Bank — Where to start? Branding a bank is no small undertaking. All good bank advertising starts with a complete analysis of the market. That means considering the banking competition, the bank customer,...
Global Bank Marketing and Stealing Share

Global Bank Marketing and Stealing Share

Global marketing Global bank marketing Global bank marketing From Bank Marketing International Reality Branding and Global Bank Marketing London, UK – Here’s a branding firm that tells it like it is. The eponymously-named Stealing Share, which calls itself...
Branding Disaster- U.S. Banker Article

Branding Disaster- U.S. Banker Article

Bank Rebranding Branding Disaster- U.S. Banker Article U.S. Banker on Bank Marketing. Branding Disaster By Joseph Rosta There is no Budweiser or Federal Express of banks, and that spells trouble for the banking industry, according to a recent study from Stealing...
Citibank Willingly Gives Coveted Brand Space

Citibank Willingly Gives Coveted Brand Space

Citibank Screwed Up Citibank Willingly Gives Coveted Brand Space The Difference Between the Citibank themeline and an Advertising Tag Line Some general thoughts about Citibank in regards to theme-lines. The two phrases are often confused and as a result, very few...
Rebranding Banks and Credit Unions

Rebranding Banks and Credit Unions

Banks and Credit Unions Rebranding Banks and Credit Unions  The banking industry is going through another of its transition periods as banks come to understand that they are more closely aligned with the service sector than they are with the financial sector....