The fallacy of today’s marketing messages

The fallacy of today’s marketing messages

Marketing messages today The fallacy of today’s marketing messages Today’s marketing messages take on many forms – better, safer, longer lasting, friendlier or cheaper. Or it can take on the form of more as in more value or the most legroom in economy class or even as...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Building Bank Brands. American Banker

Building Bank Brands. American Banker

The Brand of Banks Building Bank Brands. American Banker Building Bank Brands Marketing or Anthropology? It should come as no surprise to the banking community that building a more robust brand… Building Bank Brands: Marketing or Anthropology From American...
Marketing brands. Banks suck at it.

Marketing brands. Banks suck at it.

Bank Marketing Sucks Banks: The Worst At Marketing Brands Banks have the worst marketing. Full Stop. Marketing brands. Do we ever see this skill in banking? It is, of course, easy to pile on banking these days, but let’s continue that trend anyway. You see, when it...
Bank Marketing. Credit Union Marketing.

Bank Marketing. Credit Union Marketing.

Marketing Banks and Credit Unions Bank Marketing. Credit Union Marketing. Bank Marketing Is just Plain Terrible If the financial crisis has taught us anything about bank marketing it is that financial institutions will never learn. But maybe they just don’t want to....
Branding a Bank. Analyze the Market.

Branding a Bank. Analyze the Market.

Branding a bank Branding a Bank. Analyze the Market. Branding A Bank — Where to start? Branding a bank is no small undertaking. All good bank advertising starts with a complete analysis of the market. That means considering the banking competition, the bank customer,...
Global Bank Marketing and Stealing Share

Global Bank Marketing and Stealing Share

Global marketing Global bank marketing Global bank marketing From Bank Marketing International Reality Branding and Global Bank Marketing London, UK – Here’s a branding firm that tells it like it is. The eponymously-named Stealing Share, which calls itself...
Branding Disaster- U.S. Banker Article

Branding Disaster- U.S. Banker Article

Bank Rebranding Branding Disaster- U.S. Banker Article U.S. Banker on Bank Marketing. Branding Disaster By Joseph Rosta There is no Budweiser or Federal Express of banks, and that spells trouble for the banking industry, according to a recent study from Stealing...
Citibank Willingly Gives Coveted Brand Space

Citibank Willingly Gives Coveted Brand Space

Citibank Screwed Up Citibank Willingly Gives Coveted Brand Space The Difference Between the Citibank themeline and an Advertising Tag Line Some general thoughts about Citibank in regards to theme-lines. The two phrases are often confused and as a result, very few...
Rebranding Banks and Credit Unions

Rebranding Banks and Credit Unions

Banks and Credit Unions Rebranding Banks and Credit Unions Change is everywhere The banking industry is going through another of its transition periods as banks come to understand that they are more closely aligned with the service sector than they are with the...
Bank branding. Problems ahead. Important market study

Bank branding. Problems ahead. Important market study

MARKET STUDY Bank branding. A market study. “These tough times are an opportunity for any bank that can get out of their own way and is willing to change. Soon, it won’t matter if banks are willing. Change is coming.” A fresh look at bank branding and the...
Bank, credit union marketing in a mature market

Bank, credit union marketing in a mature market

Bank, credit union marketing in a mature market The only way to grow in a mature market is to steal share Credit union marketing in a mature market is a tall task. The competition to increase market share has gotten more intense regardless of business category. The...