Bank preference. Why is marketing failing banking?

Bank preference. Why is marketing failing banking?

Bank marketing is not working By Tom Dougherty 2 April 2019 Bank preference. Why don’t banks create it? The world of banking has changed dramatically in the last 10 years. And the biggest change is not consolidation and mergers. It is in bank importance. That’s...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company By Tom Dougherty 26 January 2015 What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the...
Building Bank Brands. American Banker

Building Bank Brands. American Banker

Building Bank Brands By Tom Dougherty 11 July 2014   Building Bank Brands. American Banker Building Bank Brands Marketing or Anthropology? It should come as no surprise to the banking community that building a more robust brand… Building Bank Brands:...
Marketing brands. Banks suck at it.

Marketing brands. Banks suck at it.

Bank Marketing Sucks 10 July 2014 Banks: The Worst At Marketing Brands Marketing brands. Do we ever see this skill in banking? It is, of course, easy to pile on banking these days. But let’s continue that trend anyway. You see, when it comes to marketing brands, the...
Branding a Bank. Analyze the Market.

Branding a Bank. Analyze the Market.

Branding a bank By Tom Dougherty 10 July 2014 Branding A Bank — Where to start? Branding a bank is no small undertaking. All good bank advertising starts with a complete analysis of the market. That means considering the banking competition, the bank customer, and the...
Rebranding Banks and Credit Unions

Rebranding Banks and Credit Unions

Banks and Credit Unions By Tom Dougherty Rebranding Banks and Credit Unions The banking industry is going through another of its transition periods as banks come to understand that they are more closely aligned with the service sector than they are with the financial...
Bank branding. Problems ahead. Important market study.

Bank branding. Problems ahead. Important market study.

Bank branding. A market study. BANK BRANDING MARKET STUDY “These tough times are an opportunity for any bank that can get out of their own way and is willing to change. Soon, it won’t matter if banks are willing. Change is coming.” A fresh look at bank...
Bank, credit union marketing in a mature market

Bank, credit union marketing in a mature market

Bank, credit union marketing in a mature market By Tom Dougherty 3 July 2014 Credit Union Marketing: The only way to grow in a mature market is to steal share Credit union marketing in a mature market is a tall task. The competition to increase market share has gotten...
Marketing overseas: Understand your audience

Marketing overseas: Understand your audience

Marketing in other countries By Tom Dougherty 3 July 2014 Marketing overseas: Understand your audience Early in my career, I was transported from the familiar haunts of the United States to begin a long stent in the Middle East, marketing some of the world’s most...