Bank brands think they are better off without a brand

Bank brands think they are better off without a brand

Bank brands think they are better off without a brand Tom Dougherty, CEO – Stealing Share 26 July 2012 Because the proof is in the pudding We have written extensively about the opportunity financial institutions have to build meaningful brands to steal market...
By definition, the banking industry is insane

By definition, the banking industry is insane

By definition, the banking industry is insane Tom Dougherty, CEO – Stealing Share 28 February 2012 It keeps doing the same thing expecting a different result When we rebrand companies, there are a few vital aspects that we must be addressed to make sure the...
Big banks using social media, to what effect?

Big banks using social media, to what effect?

Big banks using social media, to what effect? Tom Dougherty, CEO – Stealing Share 5 July 2011 Social media is a must have, but it doesn’t create preference A recent report from Change Sciences say there’s an increase in banks using social media – and...
The opportunity for the banking category to rise again is now

The opportunity for the banking category to rise again is now

The opportunity for the banking category to rise again is now Tom Dougherty, CEO – Stealing Share 18 October 2010 The anger is directed elsewhere now A thought for the banking category: The time is right to recapture the imagination of target audiences. But I...
Another missed opportunity for Bank of America’s competition

Another missed opportunity for Bank of America’s competition

Another opportunity lost. Sounds like the banking industry. Tom Dougherty, CEO – Stealing Share 10 March 2010 Another missed opportunity for Bank of America’s competition Well, more bad news for the banking industry. The market leader has made a move. Now...