BB&T-SunTrust merger just the start

BB&T-SunTrust merger just the start

BB&T-SunTrust merger Tom Dougherty, CEO – Stealing Share 11 February 2019 BB&T-SunTrust merger just the start The proposed BB&T-SunTrust merger represents the beginning of a whole new era of banking. Now, I’m under no illusion that mergers like this...
Capital One TV ad highlights banks’ misguided thinking

Capital One TV ad highlights banks’ misguided thinking

Capital One TV ad Tom Dougherty, CEO – Stealing Share 14 January 2018 Capital One TV ad highlights banks’ misguided thinking You needn’t go any further to understand the poor state of banking today than watching the most recent Capital One TV ad. In it, a...
Marketing in the banking industry

Marketing in the banking industry

Marketing in the banking industry Within every successful brand customers see themselves A look at the bank market before the Wells Fargo-Wachoiva merger, which still serves as a primer on what banks should consider when rebranding. From US Banker By Michael Van...
Rebranding a Bank. Is Banking a Commodity?

Rebranding a Bank. Is Banking a Commodity?

Rebranding Banks Rebranding a Bank. Is Banking a Commodity? Rebranding a Bank. Paying Before The Pump.  It seems counter intuitive to believe rebranding a bank to be a vital element when creating value. At least, for what is commonly labeled a commodity product....
Citibank Willingly Gives Coveted Brand Space

Citibank Willingly Gives Coveted Brand Space

Citibank Screwed Up Citibank Willingly Gives Coveted Brand Space The Difference Between the Citibank themeline and an Advertising Tag Line Some general thoughts about Citibank in regards to theme-lines. The two phrases are often confused and as a result, very few...
Bank branding. Problems ahead. Important market study.

Bank branding. Problems ahead. Important market study.

BANK BRANDING MARKET STUDY Bank branding. A market study. “These tough times are an opportunity for any bank that can get out of their own way and is willing to change. Soon, it won’t matter if banks are willing. Change is coming.” A fresh look at bank...
Beat market leaders, steal customers

Beat market leaders, steal customers

How to beat market leaders, steal customers Product benefits don’t beat market leaders Category benefits are a poor substitute to beat market leaders. Instead, you need brand meaning and brand definition. Category benefits are a major pratfall and trap. A sure...
Marketing overseas: Understand your audience

Marketing overseas: Understand your audience

Marketing in other countries Marketing overseas: Understand your audience A global brand is by definition: Marketing Overseas Early in my career, I was transported from the familiar haunts of the United States to begin a long stent in the Middle East, marketing some...
First Financial Bank – Market Share – Brand Mergers

First Financial Bank – Market Share – Brand Mergers

First Financial Bank First Financial Bank – Market Share First Financial Bank – Market Share – Brand Mergers First Financial Bank (FFB) is Headquartered in Hamilton, Ohio, First Financial Bancorp is a $3.7 billion publicly owned bank holding company...
New Chase CMO can put her Bank of America experience to good use

New Chase CMO can put her Bank of America experience to good use

New Chase CMO can put her Bank of America experience to good use Tom Dougherty, CEO – Stealing Share 30 August 2012 Don’t be like everybody else Note to new Chase Bank CMO Claire Huang: You came from Bank of America, but do not copy your former employer...
Bank brands think they are better off without a brand

Bank brands think they are better off without a brand

Bank brands think they are better off without a brand Tom Dougherty, CEO – Stealing Share 26 July 2012 Because the proof is in the pudding We have written extensively about the opportunity financial institutions have to build meaningful brands to steal market...
Ally Bank, still stuck at halfway

Ally Bank, still stuck at halfway

Ally Bank, still stuck at halfway Tom Dougherty, CEO – Stealing Share 20 September 2011 Ally Bank misses the anger so it’s largely forgotten Back when Ally Bank first launched two years ago, I thought it had inched toward the sweet spot when it came to...