Bank Marketing

Bank Marketing

Marketing in the banking industry Within every successful brand customers see themselves A look at the bank market before the Wells Fargo-Wachoiva merger, which still serves as a primer on what banks should consider when rebranding. From US Banker By Michael Van...
Rebranding a Bank. Is Banking a Commodity?

Rebranding a Bank. Is Banking a Commodity?

Rebranding Banks Rebranding a Bank. Is Banking a Commodity? Rebranding a Bank. Paying Before The Pump.  It seems counter intuitive to believe rebranding a bank to be a vital element when creating value. At least, for what is commonly labeled a commodity product....
Citibank Willingly Gives Coveted Brand Space

Citibank Willingly Gives Coveted Brand Space

Citibank Screwed Up Citibank Willingly Gives Coveted Brand Space The Difference Between the Citibank themeline and an Advertising Tag LineSome general thoughts about Citibank in regards to theme-lines.The two phrases are often confused and as a result, very few brands...
Bank branding. Problems ahead. Important market study.

Bank branding. Problems ahead. Important market study.

BANK BRANDING MARKET STUDY Bank branding. A market study. “These tough times are an opportunity for any bank that can get out of their own way and is willing to change. Soon, it won’t matter if banks are willing. Change is coming.” A fresh look at bank...
Beat market leaders, steal customers

Beat market leaders, steal customers

How to beat market leaders, steal customers Product benefits don’t beat market leaders Category benefits are a poor substitute to beat market leaders. Instead, you need brand meaning and brand definition. Category benefits are a major pratfall and trap. A sure...
Marketing overseas: Understand your audience

Marketing overseas: Understand your audience

Marketing in other countries Marketing overseas: Understand your audience A global brand is by definition: Marketing Overseas Early in my career, I was transported from the familiar haunts of the United States to begin a long stent in the Middle East, marketing some...
First Financial Bank – Market Share – Brand Mergers

First Financial Bank – Market Share – Brand Mergers

First Financial Bank First Financial Bank – Market Share First Financial Bank – Market Share – Brand Mergers First Financial Bank (FFB) is Headquartered in Hamilton, Ohio, First Financial Bancorp is a $3.7 billion publicly owned bank holding company...