Bank Advertising. Should Banks Spend More Money?

Bank Advertising. Should Banks Spend More Money?

Should They Spend More Money on Bank Advertising? By Tom Dougherty Banks are not totally made of money Bank advertising stinks. In the banking and financial services market space, when the ultimate goal is to steal the “all-important market share,” is awareness all it...
Marketing brands. Banks suck at it.

Marketing brands. Banks suck at it.

Bank Marketing Sucks 10 July 2014 Banks: The Worst At Marketing Brands Marketing brands. Do we ever see this skill in banking? It is, of course, easy to pile on banking these days. But let’s continue that trend anyway. You see, when it comes to marketing brands, the...