Peugeot Citroen cannot trim its way to profitability

Peugeot Citroen cannot trim its way to profitability

Peugeot Citroen cannot trim its way to profitability Tom Dougherty, CEO – Stealing Share 14 April 2014 If you’re cutting costs, then something is wrong with your brand Does it not amaze you as it does me how many brands believe that the key to success is...
Social media marketing is not that hard, really

Social media marketing is not that hard, really

Social media marketing is not that hard, really Tom Dougherty, CEO – Stealing Share 26 July 2011 You just need a brand Using social media marketing to further your brand preference among target audience continues to baffle marketers because, as I’ve stated...
TOYOTA needs another recall… its brand.

TOYOTA needs another recall… its brand.

Car companies don’t know how to brand Tom Dougherty, CEO – Stealing Share 29 January 2010 TOYOTA needs another recall… its brand. Toyota is in the news these days and the auto world is quaking over an accelerator issue that has lead to the suspension...
GM screws it up again with Saturn sale

GM screws it up again with Saturn sale

Saturn being sold to Penske Tom Dougherty, CEO – Stealing Share 5 June 2009 GM screws it up again with Saturn sale I keep up with the comings and goings of the economy because you can’t be a branding company that specializes in stealing market share unless your...
Innovation in the auto industry: Why it’s not happening

Innovation in the auto industry: Why it’s not happening

Where innovation is not happening Tom Dougherty, CEO – Stealing Share 20 April 2009 Innovation in the auto industry: Why it’s not happening Automakers like GM are announcing a “reinvention” of all aspects of its business as the model of the...