Infiniti advertising fails on many levels

Infiniti advertising fails on many levels

Infiniti advertising is criminal Tom Dougherty, CEO – Stealing Share 19 October 2017 Infiniti advertising fails on many levels The latest Infiniti advertising leaves me cold. Strike that. It makes me heated. Not that I have anything against Infinity as a brand....
GMC The Who is a misguided mix

GMC The Who is a misguided mix

GMC The Who is a misguided mix Tom Dougherty, CEO – Stealing Share 17 June 2015 Not the right song GMC has a new campaign for its trucks. “Sadly, this is the case with most automotive commercials anymore as they are just exercises in process without...
On TV, the Dodge auto brand kicks Nissan’s ass

On TV, the Dodge auto brand kicks Nissan’s ass

On TV, the Dodge brand kicks Nissan’s ass Tom Dougherty, CEO – Stealing Share 11 December 2014 Leveraging your brand equity makes your brand stronger The Dodge auto brand. No one can ever criticize automobile brands for not spending enough money on advertising....
Automobile brands: past experience is your undoing

Automobile brands: past experience is your undoing

Automobile brands: past experience is your undoing Tom Dougherty, CEO – Stealing Share 5 January 2011 Doing the same thing over again and expecting a different result is the definition of insanity I’ll get to automobile brands in a moment. But first a...
Do those Christmas car ads really work?

Do those Christmas car ads really work?

Do those Christmas car ads really work? Tom Dougherty, CEO – Stealing Share 13 December 2010 A new car for Christmas? My wife would kill me. It always amazes me when, among all the many holiday commercials aired during this season, that the big spenders include...