Fiat Chrysler hack disturbing in many ways

Fiat Chrysler hack disturbing in many ways

Fiat Chrysler hack disturbing in many ways Tom Dougherty, CEO – Stealing Share 27 July 2015 They can hack into our cars now? Now this Fiat Chrysler hack is a little scary. Fiat Chrysler is recalling its new Jeep Cherokees after the company found that its...
Rebranding automobiles – The Automobile Market

Rebranding automobiles – The Automobile Market

MARKET STUDY Rebranding Automobiles – A look at the automotive market. “To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions.” Its time for manufacturers to...
The Volkswagen brand feels right – and its sales do too

The Volkswagen brand feels right – and its sales do too

The Volkswagen brand feels right – and its sales do too Tom Dougherty, CEO – Stealing Share 4 June 2012 The Volkswagen brand is different and better When most think of brand, they think of a logo, color palette and a marketing position. Brand is much more...