Growing Car Industry Market Share

Growing Car Industry Market Share

Quick look. Car Brands Growing Market Share in the Automotive Industry The Car Industry. A quick look The car industry market may possibly be the most competitive consumer market in the world. Ironically, it is also mostly barren of brand meaning. In this automobile...
The Volkswagen brand feels right – and its sales do too

The Volkswagen brand feels right – and its sales do too

The Volkswagen brand feels right – and its sales do too Tom Dougherty, CEO – Stealing Share 4 June 2012 The Volkswagen brand is different and better When most think of brand, they think of a logo, color palette and a marketing position. Brand is much more...