The Pacifica Dad brand

The Pacifica Dad brand

The Pacifica Dad brand Tom Dougherty, CEO – Stealing Share 18 April 2016 Pacifica has a new brand face. Will that work? There’s little that’s unique in Chrysler’s relaunch campaign of its Pacifica minivan. The messages are about having a safe vehicle to...
Auto advertising: Nissan, Renault, the same idea?

Auto advertising: Nissan, Renault, the same idea?

Auto advertising: Nissan, Renault, the same? Tom Dougherty, CEO – Stealing Share 1 June 2011 Check it out: A Nissan ad and a Renault one. Almost identical ideas. Following up to yesterday’s post, I do believe we all need to look for cleaner and more...
Automobile brands: past experience is your undoing

Automobile brands: past experience is your undoing

Automobile brands: past experience is your undoing Tom Dougherty, CEO – Stealing Share 5 January 2011 Doing the same thing over again and expecting a different result is the definition of insanity I’ll get to automobile brands in a moment. But first a...