Upgrading to an iPhone X? Don’t use AT&T

Upgrading to an iPhone X? Don’t use AT&T

iPhone X with AT&T Tom Dougherty, CEO – Stealing Share 15 February 2018 Upgrading to an iPhone X? Don’t use AT&T Upgrading to an iPhone X sports its share of problems. Especially when dealing with AT&T. Like many who upgraded, I paid a nominal...
AT&T Time Warner merger could be huuuuge

AT&T Time Warner merger could be huuuuge

AT&T Time Warner merger could be huuuuge Tom Dougherty, CEO – Stealing Share 8 December 2016 The AT&T Time Warner merger could change everything The proposed AT&T Time Warner merger is now being considered by a Senate panel. And the companies’ CEOs...
AT&T Time Warner deal a sign of things to come

AT&T Time Warner deal a sign of things to come

ATT Time Warner deal a sign of things to come   Tom Dougherty, CEO – Stealing Share 27 October 2016    The future of television and mobile   The ground shook across the TV landscape when a potential ATT Time Warner deal was announced, forewarning...
Losing strategies from AT&T, Target locations

Losing strategies from AT&T, Target locations

Losing strategies from AT&T, and Target locations Tom Dougherty, CEO – Stealing Share 18 August 2016 Losing strategies from AT&T, Target locations Is AT&T any better than Target stores’ locations? You know a brand is failing when it gets...
The saga of a phantom U-Verse deal

The saga of a phantom U-Verse deal

Just yesterday, I found myself calling the AT&T customer service number. The reason for that? The day prior, I was paying the U-Verse (AT&T’s internet option) bill and noticed that AT&T was offering a deal for the 1GB GigaPower network option — for just a...
Sprint (and other cell phone carriers) are like pizza

Sprint (and other cell phone carriers) are like pizza

Sprint (and other cell phone carriers) are like pizza Tom Dougherty, CEO – Stealing Share 4 December 2014 Cell phone carriers are now fighting on price. That’s not a winning strategy. Cell phone carriers are going the way of the pizza. OK, just follow me...
Building a global brand presence and preference

Building a global brand presence and preference

Building a global brand presence and preference Branding to be preferred across the globe   The global brand is one of the most exciting efficiencies in business. Global branding allows tremendous economies of scale, especially in marketing communications investments....
Sprint T-Mobile merger won’t matter a hoot

Sprint T-Mobile merger won’t matter a hoot

Sprint and T-Mobile? Who cares? Tom Dougherty, CEO – Stealing Share 5 June 2015 Sprint T-Mobile merger won’t matter a hoot The news of the day is the proposed Sprint T-Mobile merger. The last time I remember T-Mobile in play was back when regulators nixed...
New T-mobile ad must be more single-minded

New T-mobile ad must be more single-minded

New T-mobile ad must be more single-minded Tom Dougherty, CEO – Stealing Share 11 May 2012 Who is T-Mobile taking on here? The iPhone, which it will soon carry? In a new T-Mobile ad, a model steps out of the pink dress and into black leather. The subtext of this...
The uphill battle for Sprint phones

The uphill battle for Sprint phones

The uphill battle for Sprint phones Tom Dougherty, CEO – Stealing Share 17 October 2011 Now that Sprint has the iPhone, what’s next? The crux of positioning a messaging towards something like “unlimited data” is that the messaging must always maintain...