Arbys brand and “We have the meats” reigns supreme

Arbys brand and “We have the meats” reigns supreme

Arbys brand Tom Dougherty, CEO – Stealing Share 2 August 2017 Arbys brand and “We have the meats” reigns supreme Fast food sales are slowing down. Even McDonalds struggles to recapture some of its past glory. Yet, there stands one simple winner. The...
The Chick-fil-A brand, truly different and better

The Chick-fil-A brand, truly different and better

The Chick-fil-A brand, truly different and better Tom Dougherty, CEO – Stealing Share 28 March 2017 Chick-fil-A even understands the value of scarcity One of the most powerful brands in fast food isn’t McDonalds. In fact, Chick-fil-A is the opposite of Micky...
Arby’s We have the meats. You know you want them.

Arby’s We have the meats. You know you want them.

Arby’s. We have the Meats. Tom Dougherty, CEO – Stealing Share 29 April 2015 Arby’s. We have the meats. The fast food industry has unstable in the last few years with major category players posting losses quarter after quarter. Arby’s is...
The constant churn of ad agencies – Arbys

The constant churn of ad agencies – Arbys

The constant churn of ad agencies – Arbys Tom Dougherty, CEO – Stealing Share 22 February 2012 It’s rarely the creative that’s the problem. It’s the brand strategy. Arbys just announced that it was severing ties with BBDO in favor of...