Applebees brand admits failure. Now what?

Applebees brand admits failure. Now what?

Applebees brand Tom Dougherty, CEO – Stealing Share 14 August 2017 Applebees brand admits failure. Now what? I’m never shy about my distaste for the Applebees brand or its stores. But I’m giving the restaurant chain this. At least it’s coming to know who it is...
Who’s shocked Applebees sales are plummeting?

Who’s shocked Applebees sales are plummeting?

Who’s shocked Applebees sales are plummeting? Tom Dougherty, CEO – Stealing Share 3 May 2017 Applebees sales are a reflection of the state of its brand Can it get any worse for Applebees? According to yesterday’s report, Applebees sales fell 7.9% in the...
Applebees is grasping at straws

Applebees is grasping at straws

Applebees is grasping at straws Tom Dougherty, CEO – Stealing Share 7 February 2014 Applebees is not in your neighborhood Can any brand claim a more trite and unbelievable claim to a brand position than Applebees?  “Eating good in the neighborhood”? Someone...