AirPods Pro missing marketing opportunity in COVID-19 world

AirPods Pro missing marketing opportunity in COVID-19 world

AirPods Pro Tom Dougherty, CEO – Stealing Share 21 July 2020 AirPods Pro missing marketing opportunity in COVID-19 world Covid-19 has ushered in a new sense of normal for all of us, including us at Stealing Share. Gone are the blistering brain-storming sessions...
Why Apple’s iPhone SE will become THE mainstream smart phone

Why Apple’s iPhone SE will become THE mainstream smart phone

iPhone SE Tom Dougherty, CEO – Stealing Share 21 April 2020 Why Apple’s iPhone SE will become THE mainstream smart phone I’ve certainly been writing quite a bit about our COVID-19 messaging model that tracks the changes in human motivators during this time. And,...
Smart glasses making a comeback. This time, with Apple.

Smart glasses making a comeback. This time, with Apple.

Smart glasses Tom Dougherty, CEO – Stealing Share 14 October 2019 Smart glasses making a comeback. This time, with Apple. Well, maybe I don’t know everything. With the announcement that Apple will be unveiling its own smart glasses, it’s time to fess up. Google...
Apple Services, Apple TV+ and the state of the Apple brand

Apple Services, Apple TV+ and the state of the Apple brand

The Apple Brand: Transforming Apple Services, Apple TV+ and the state of the Apple brand When it comes to Apple, the world’s most cash-rich company is always underrated. Seriously. Which is why we shouldn’t scoff at the Apple Services division nor Apple TV+. But more...