AirPods Pro missing marketing opportunity in COVID-19 world

AirPods Pro missing marketing opportunity in COVID-19 world

AirPods Pro Tom Dougherty, CEO – Stealing Share 21 July 2020 AirPods Pro missing marketing opportunity in COVID-19 world Covid-19 has ushered in a new sense of normal for all of us, including us at Stealing Share. Gone are the blistering brain-storming sessions...
Why Apple’s iPhone SE will become THE mainstream smart phone

Why Apple’s iPhone SE will become THE mainstream smart phone

iPhone SE Tom Dougherty, CEO – Stealing Share 21 April 2020 Why Apple’s iPhone SE will become THE mainstream smart phone I’ve certainly been writing quite a bit about our COVID-19 messaging model that tracks the changes in human motivators during this time. And,...
Apple Services, Apple TV+ and the state of the Apple brand

Apple Services, Apple TV+ and the state of the Apple brand

The Apple Brand: Transforming Apple Services, Apple TV+ and the state of the Apple brand When it comes to Apple, the world’s most cash-rich company is always underrated. Seriously. Which is why we shouldn’t scoff at the Apple Services division nor Apple TV+. But more...
Smart glasses making a comeback. This time, with Apple.

Smart glasses making a comeback. This time, with Apple.

Smart glasses Tom Dougherty, CEO – Stealing Share 14 October 2019 Smart glasses making a comeback. This time, with Apple. Well, maybe I don’t know everything. With the announcement that Apple will be unveiling its own smart glasses, it’s time to fess up. Google...
How does Apple streaming fit into the brand?

How does Apple streaming fit into the brand?

Apple streaming Tom Dougherty, CEO – Stealing Share 25 March 2019 How does Apple streaming fit into the brand? We’ll learn more later today, but the entry of Apple streaming into our world fascinates me. And not because Jennifer Aniston and Reese Witherspoon...
To join the Apple magazine service or not

To join the Apple magazine service or not

Apple magazine service Tom Dougherty, CEO – Stealing Share 18 March 2019 To join the Apple magazine service or not The conundrum of being a magazine publisher results in this. Fewer people are buying subscriptions but your content is the only valuable asset you...
Why are we slow to adopt the Apple Watch?

Why are we slow to adopt the Apple Watch?

Why are we slow to adopt the Apple Watch? Tom Dougherty, CEO – Stealing Share 16 August 2016 Why are we slow to adopt the Apple Watch? A funny thing has happened to my family members of late – they won’t go anywhere without their Apple Watches. Me, I still don’t...
Ho-hum. Another Apple event.

Ho-hum. Another Apple event.

Ho-hum. Another Apple event. Tom Dougherty, CEO – Stealing Share 22 March 2016 Apple may be a victim of its own success Just yesterday, another Apple event was held and there wasn’t a single device that was introduced that I covet. That’s a problem....
The Apple 5se is all wrong for the brand

The Apple 5se is all wrong for the brand

Is Apple losing its way? That’s a heavy question coming from me. As you might know, I am the biggest of fan boys for the brand (perhaps, obnoxiously so). But the upcoming release of a smaller iPhone, the 5se, has me scratching my head. The 5se, which will be...
Today is Apple Watch Day

Today is Apple Watch Day

Its Apple’s big day! Tom Dougherty, CEO – Stealing Share 9 March 2015 Today is Apple Watch Day Today is Apple Watch day as Apple provides more detail this afternoon (ET) on its newest invention. As I wrote earlier, the first stages of its rollout campaign...
The Apple Watch takes the right approach

The Apple Watch takes the right approach

The style of the Apple watch Tom Dougherty, CEO – Stealing Share 26 February 2015 The Apple Watch takes the right approach I have a confession to make. I like to collect things and I’ll go through obsessive stages where it’s either collecting ties with elephants...
The iPhone 6 proves the Apple brand is stronger than ever

The iPhone 6 proves the Apple brand is stronger than ever

iPhone 6 proves Apples brand moxy Tom Dougherty, CEO – Stealing Share 23 September 2014 The iPhone 6 proves the Apple brand is stronger than ever The demand for the iPhone 6 reverses the Apple brand trend. “Just when I thought I was out, they pull me back in.”...