The Dockers brand: Hip or deeply unhip?

The Dockers brand: Hip or deeply unhip?

Dockers brand Tom Dougherty, CEO – Stealing Share 9 September 2019 The Dockers brand: Hip or deeply unhip? There’s a scene from an early Seinfeld episode that always cracks me up, Jerry making fun of a late 80s Dockers brand commercial. But here’s the thing. As...
Millennials changing the apparel industry in fascinating ways

Millennials changing the apparel industry in fascinating ways

Apparel industry, Millennials Tom Dougherty, CEO – Stealing Share 13 August 2019 Millennials changing the apparel industry in fascinating ways Wanna find how much the world has changed by looking into an unlikely place? How about the changing attitudes within...
Nike store showing retail how to look ahead

Nike store showing retail how to look ahead

Nike store showing retail how to look ahead   Tom Dougherty, CEO – Stealing Share 14 November 2016   Retailers looking for a better in-store experience should take note   If you’ve been reading the new articles on this site (and blog), you’ll...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...