Amtrak needs to sell “experience.” Or, maybe not.

Amtrak needs to sell “experience.” Or, maybe not.

Amtrak brand Tom Dougherty, CEO – Stealing Share 22 June 2010 Amtrak needs to sell “experience.” Or, maybe not. I’ve got a gripe with Amtrak after a horrendous experience my mother-in-law had with the transportation company recently. To my amazement,...